The Creative Passport

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Meet The Team

Carlotta De Ninni


Carlotta has a background in audio engineering. She has been involved in many projects regarding the implementation of blockchain technology in the music industry. She has been working with Imogen Heap as Head of Research and Operations for Mycelia, where she specialised in music copyright and licensing, blockchain technology, smart contracts and AR/VR. She then moved on to take the lead on one of the big projects, The Creative Passport, where she is currently holding the position of CEO.

Imogen Heap


Imogen has an insatiable appetite and energy to create, collaborate, connect and share ideas in and around music and tech.

With 20 plus years experience as a professional musician, producer and composer, Heap has been signed to indies and majors but now chooses to experiment with new releases when the whim takes her, through her own label, Megaphonic.

Ten years glover, five years musical mama.

Often heard giving a much needed positive outlook on the future of music makers!

Sam Newbold

Head of Tech / Tech Lead

Sam is a software engineer with 20 years of professional experience. Previous jobs have included adding the byline search to Backstage articles while sharing an office with Sonic Bids, as well as building pipelines to look for patterns in RNA and DNA.

He has a degree in Physics. His undergraduate thesis involved analyzing MRI images taken of a jar of M&M candies, reconstructing and numbering each M&M in 3D, and then counting the number of other M&Ms that each one was touching. His side projects have ranged from writing his own UNIX shell to using machine learning for movie rating predictions. Another project of his looked for the genetic sequence that distinguishes fruit fly genes affected by a protein named after the dragon in J. R. R. Tolkien‘s The Hobbit. He enjoys kayaking, math and cooking  when he is not hard at work.

Abraham Ugbeshe

Full Stack Developer

Abraham the youngest in the team. He’s a focus driven software engineer. He got into tech at a very early stage of his life, and he has been in the game for over 5x years. He has been privileged to work with amazing startups and participate in community-driven initiatives. These days, he’s more focused on experimentation, strategising and analysing digital products and how it benefits users. Aside from these, He has a good taste in music and is also a beatmaker, love working with his favourite DAW which is FL studio.

Awsa Bergstrom

Artist Liasion

Awsa is a singer, songwriter and backing vocalist. A chance introduction to a network of Silicon Valley VCs and entrepreneurs brought her focus to Blockchain and she was elated to find Imogen leading the trail for reinventing the music industry in the tech space. When not writing or gigging, Awsa also works as a connector and business advisor to start ups, including her own little human “start up” who is almost three years old.

Mahtab Ghamsari

Product Manager

Mahtab is an engineer, entrepreneur and music enthusiast with a keen interest in how people interact with the digital world through simple designs. Her previous experience includes working with Hypersurfaces, a company specialising in interaction through simple objects and founding VRSUS, a creative application for capturing live music in Virtual Reality and re-creating the concert experience. Other projects have involved pipelines for machine learning, concert recommendation tools, integrations for online advertising and various small web projects. Mahtab studied Systems Design and HCI in the context of music. Her MA thesis presented methods and studies used in mapping live performance (human) gestures to sound in digital musical instruments. 

Kathi Geiger

Community & Marketing Manager

Kathi has a background in Digital Marketing, Marketing Consultancy and Business Development in Corporate and Creative Industries. She has been developing websites, managed paid as well as organic Social Activity for tech, insurance and design companies. She is working across disciplines for everything Team Heap related. As part of the MI·MU Team she takes care of Social Media, Customer Relationship, Hardware Technologies and Marketing Strategies. For Imogen she’s working on Tour Management, Websites and Social Media. As part of the Creative Passport Team Kathi is developing Marketing and Social Media strategies and execution as well as Websites. 

Jules Herd

Brand & Communications

Founder of www.fiveinaboat, Jules is a seasoned communications expert with 19 years-experience in the field. With previous roles including Global Vice President of Communications for both Deezer and HTC, Jules is now helping The Creative Passport team with strategic consultancy, brand building and is responsible for all press activities. When not helping The Creative Passport, she is supporting other music and technology clients help grow their business through communications.

Enrico Catalano

Senior Product Designer

Enrico is a full-stack product design consultant, helping the creative passport building up its UX/UI grammar and processes.
He is a seasoned professional in the digital design field, coming from a very diverse background which spans from Videos, Mo-graph and Illustration to Systemic and Atomic Design.
He has been working within the UI/UX design field across Europe for the past 7 years, both in large tech agencies and in small product startups.
Music enthusiast, Festival lover, Artsy looking, Creativity fueled, Challenges oriented and other such traits made him fall in love with the Creative Passport Project.

Meet The Board of Advisors

Cliff Fluet

Cliff Fluet is Managing Director of Eleven. He also works with disruptive businesses in artificial intelligence blockchain and cryptography and social and immersive video. He has over two decades' experience in digital strategy and advisory, having practised as in-house counsel for companies including Warner Music and external adviser to some of the world's biggest brands.

Jeremy Silver

Jeremy Silver is the CEO of Digital Catapult, an organisation which is helping build the UK's economy by driving adoption of advanced digital technologies, helping trailblazer companies scale and helping traditional companies adopt digital technologies effectively and efficiently. He was previously Executive Chairman of Semetric, Founder CEO of Featured Artists Coalition, a strategic advisor to Shazam, and CEO of Sibelius Software and spent many years working at a senior level in the music industry.

Zoe Keating

Zoe Keating is a cellist and composer, known for both her use of technology - which she uses to sample her cello onstage – and for her DIY approach, releasing her music online without the help of a record label. An advocate for the rights of artists and creators, she writes and speaks often about copyright and the mechanics of the music industry economy and was named a Young Global Leader by the WEF. Prior to her music career, Zoë was an information architect and data analyst for the Cultural Materials Initiative at the Research Libraries Group and for the Database of Recorded American Music.

Mark Simpkins

Mark is a technologist by background, having worked for over 20 years with digital technologies in media, security and academia. He has recently been working on IoT, machine learning and AI and blockchain projects. As a part of The Creative Passport team he is developing and managing the technical roadmap and delivery plans to bring The Creative Passports vision both to life and to market.

Brian Dubb

Founder at MPAL PRO and; empowering established artists and tech teams to stay organised and focused. Passionate, energetic & visionary entrepreneur thriving on empowering teams and leading from the front. Industry experience in start-ups in Music, Content, Agri-Tech, early AI & Travel. Brian spent his formative years as a professional songwriter, recording artist and performer.